"Backwards"

Pathos(emotional appeal)-The video shows pathos on how Schwarzenegger promises lower taxes and a better time than before, so he brings in adults who don't want to pay too much for taxes, yet there have been tax increases and many people have lost their jobs forced to live in their vehicles or anywhere they can find to live.They show the little kids skipping, and smiling at the end of the video so he brings in more people that want to be happy and worry free.




Logos(logic)-The video uses logos by saying the opponent wants a $10 billion tax increase so people don't vote for him, and they say Schwarzenegger will protect the California Dream, and they pull in parents by showing the little kids at the end running through the park holding hands.People who don't earn enough don't vote for the opponent because with a tax increase it will be harder for them to pay taxes, especially if they earn minimum wage.


Ethos(credibility)-It shows ethos by talking about Arnold Schwarzenegger.Who doesn't know Arnold?Hes a famous actor and hes familiar to people so they pick him.They know him from "Terminator" so he gets more votes, the other candidate isn't very well known, and the Schwarzenegger campaign says Phil Angelides wants a $10 billion tax increase, and no one wants more taxes than they already have.